COMERCIAL & CORPORATIVES
The images that are usually required for publicity and promotions, offers a wide and interesting array of technical and creative possibilities to a photographer. I have a great time when I do these types of jobs because in doing so, it allows the operator a more “playful” approach. The shooting of these challenges the photographer in many aspects, there is always an added difficulty that forces you to make that “extra effort”. It may well be the product, the clients’ needs (he may not always know exactly what he wants and you have to help him find it out), or a “heroic technical deed” because you tend to work with machinery and accessories that you don´t normally use when shooting a film.